How to Sell Tickets Online
Selling tickets online for a party or club night comes down to five decisions: which platform, how many ticket types, who pays the fee, when tickets go on sale, and how you push the final week. Get those right and the rest is posting.
1. Pick a platform on fees and door speed
Fees come out of either your buyer's pocket or yours, and they add up over a season. Compare what a buyer actually pays on a realistic order, not the headline percentage. Then look at the door: a ticket on the buyer's phone, a scanner on your staff's phones, and screenshot and duplicate protection.
| On slash.fm | What it means for you |
|---|---|
| 7% + $0.49 per order, processing included | One $25 ticket: the buyer pays $26.74 and you keep $25. Nothing is added at checkout. |
| Live codes in the app | The code changes every 15 seconds, so screenshots don't scan. |
| Scanner on any phone | Works offline and flags duplicates. |
| Transfers and slash.fm Resale | Buyers who can't go have a safe option, so you get fewer refund requests. |
2. Use two or three ticket types, not one
A single price leaves money on the table at both ends. Set them up like this:
- Early bird at a price that feels like a deal, capped at 20 to 30 percent of capacity.
- General admission at your real price.
- A final tier above it.
- Point each ticket type at the next one, so when it sells out the next goes on sale automatically and the urgency is real.
Tip: Add a capped free RSVP if your night relies on guest list. People who RSVP free and turn up are the easiest to sell a paid ticket to next time.
3. Decide who pays the fee
Passing the fee to the buyer keeps your flyer price lower and nets you the full ticket price. Absorbing it shows one clean number and converts slightly better with price-sensitive crowds. Many club nights pass the fee on general admission and absorb it on VIP. On slash.fm that's a setting for each ticket type, with an organization default under Settings.
4. Go on sale about three weeks out
For a weekly or monthly night, three weeks is enough; longer sales go quiet in the middle. Announce with the lineup and the link on the same day, give promoters their tracked links that morning, and set the early bird's sale window to end when it sells out or a week before the event.
Tickets sell in two bursts: the first 48 hours and the last 72. Plan content for those windows and don't panic about the flat middle.
5. The final week
Post the tier change ("early bird gone, GA now"), post set times, and message last month's crowd with a promo code. Promoter links show who is actually moving tickets, so push the ones that work. On the night, scan everyone: the scan data is next month's audience.
Start selling
Sign up with your phone number, create your organization and put in your first event: tickets, guest list and tables. No contract and no monthly fee. New organizers are reviewed before their first event goes live, usually within a day.