Event Sponsorship Deck Template
A sponsorship deck tells a brand who comes to your event, what they get for their money, and what it costs. Sponsors read dozens of these. The ones that get funded answer those three questions in the first four slides and prove the audience with numbers rather than adjectives.
Below is the slide order sponsors expect and what goes on each. Build it in Keynote, Google Slides or Canva; the data matters more than the design. Keep it to twelve slides and send it as a PDF.
The slides, in order
| Slide | What goes on it |
|---|---|
| 1. Cover | Event name, date, city and one photo of a full room. |
| 2. The one-liner | What the event is in a sentence, and the number that proves it: tickets sold last time, average attendance or years running. |
| 3. Audience | Age range, neighborhoods and spend, from your own sales. Your slash.fm event Overview shows sales by ticket type and by source. |
| 4. Reach | Instagram followers and average reach per post, list size, past press. Screenshots beat claims. |
| 5. Past partners | Logos of past sponsors, each with one result, such as "400 samples handed out". |
| 6. Packages | Three tiers, each with a price and exactly what's included. Name them plainly: title sponsor, bar sponsor, activation. |
| 7. Activation ideas | Two or three specific things the brand could do at your event. |
| 8. Deliverables | A table of posts, logo placements, tickets and on-site presence for each tier. |
| 9. Timeline | Announce date, on-sale date, event date, and when each deliverable happens. |
| 10. Measurement | What you'll report afterwards: door scans, redemptions, posts, photos. |
| 11. About you | The team, in three lines. |
| 12. Contact | One name, one phone number, one email. |
What gets a reply
Price it. Decks without numbers get a polite "send more details" that never turns into money. A bar sponsor for a 600-person club night in a major city often lands between $1,500 and $5,000, scaling with exclusivity and attendance; a title sponsor is two to four times that. Start at the top of your range and include a smaller package so there's a yes available.
Send it to a person, not an inbox. Brand managers at spirits companies, local field marketing reps and regional energy drink teams are reachable on LinkedIn and Instagram. Write one sentence on why their brand fits your crowd, then attach the PDF.
Tip: Follow up once after a week with a new piece of proof, such as a sold-out ticket type or a photo from last weekend. Then move on.
Measuring it on the night
Door scans in slash.fm give you a real attendance number and a check-in time curve for the night. Comp the sponsor's guests through the guest list so their entries show up too.
Start selling
Sign up with your phone number, create your organization and put in your first event: tickets, guest list and tables. No contract and no monthly fee. New organizers are reviewed before their first event goes live, usually within a day.